How to Write an Executive Summary for a Business Plan
Short answer
An executive summary is a one-page overview of your business plan. Cover the problem, your solution, your target customer, your business model, early traction or plans, and what you need next. Write it last, after the rest of the plan is complete.
What to include
Open with the problem and who has it. Follow with your solution, how you make money, and why you are positioned to succeed. Close with your goals for the next year and any funding or support you need.
How long it should be
Aim for one page, or roughly 300 to 500 words. Every sentence should earn its place.
Common mistakes
Avoid vague claims, buzzwords, and unsupported numbers. Be specific, keep a confident but realistic tone, and make sure it matches the details in the rest of your plan.
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Frequently asked questions
Should I write the executive summary first or last?
Write it last. Once the full plan is complete, you can summarize it accurately.